Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

This ghd IV flat iron styler is UK plug compatible.  Purchased when I had a series of trips to the UK scheduled but subsequently canceled. I already owned a platinum ghd flat iron so don't need this one even though I could simply purchase an adapter to use here in the USA. This is a new, never used, nor unboxed ghd Gold flat iron. With an adapter, it would work just as any other flat iron.  Shipping is ONLY for within the USA. 


Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
“I’m in ‘ahhh’ at how awesome of a straightener this is. If you ask me, it’s a lot better than the high-end brands. It leaves my hair silky-smooth and shiny. I absolutely love its features, and you can watch the heat meter rise as it’s heating up. To me, five stars is not enough to rate this product. It’s definitely worth the money. I’m in love with this straightener. Also, the lock on it I found to be a awesome bonus.”
“I’m in ‘ahhh’ at how awesome of a straightener this is. If you ask me, it’s a lot better than the high-end brands. It leaves my hair silky-smooth and shiny. I absolutely love its features, and you can watch the heat meter rise as it’s heating up. To me, five stars is not enough to rate this product. It’s definitely worth the money. I’m in love with this straightener. Also, the lock on it I found to be a awesome bonus.”
Flat irons come in a variety of materials, but some of the most popular include ceramic and titanium. JCPenney also carries a few flat irons made with tourmaline, a rare metal that is typically found in salon-quality flat irons. Some brands even have very large plates that can straighten quite a lot of hair in one movement. At JCPenney, you can also find options that come in smaller sizes to focus on styling and textured curling, as well as irons with curved plates. In addition, JCPenney shoppers can find flat irons with digital or analog capabilities. Many of JCPenney's products are manufactured with ionic technology, which helps reduce frizz and adds moisture. Whether you're shopping for a heavy-duty flat iron or a travel iron for a trip, be sure to make the most of your budget by shopping at JCPenney.
At last you’ve decided that the time has come to buy a professional styler for your hair, so that you too can create fantastic styles, quickly and easily, and without spending a fortune. Take a look at the Offers on the Gama Professional website, where you will find a vast array of products to make your hair styling dreams come true! This section includes the best hair straighteners on special offer, to give you perfectly smooth hair or splendid waves that give you that perfect, fresh-from-the-hairdresser look. But that’s not all. You will find best-price hair dryersfor quick blow drying that instead of damaging your hair, will leave it soft, shiny and full of bounce. And if you want perfect curls at affordable prices, then you can’t miss out on our curling iron offer. Our online store also has a wide range of men’s grooming products and some of these items may be included in special offers! The offers page includes hair clippers on offer,value beard trimmers and best-price multi groomers. Now it is possible to have the perfect look, created with top-quality equipment that will improve your hair’s health and appearance, all at reasonable prices, thanks to Gama!

As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
This lightweight styler heats up quickly and has 20 temperature settings for all hair types which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.
T3’s white and rose gold flat iron seems too pretty to reliably function, but hey, sometimes miracles happen. There are four temperature settings ranging from 260 to 410 degrees, and the tool heats up in about a minute. Its ceramic plates are infused with tourmaline, a mineral said to make hair extra smooth because it emits negatively-charged ions. There’s no scientific evidence to support this, but my unscientific bathroom study found that this flat iron does indeed make my hair look shinier.

As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!

Established in 1928 and privately owned by our people, GHD operates across five continents – Asia, Australia, Europe, North and South America – and the Pacific region. We employ more than 8500 people in 200+ offices to deliver projects with high standards of safety, quality and ethics across the entire asset value chain. Driven by a client-service led culture, we connect the knowledge, skill and experience of our people with innovative practices, technical capabilities and robust systems to create lasting community benefits.


BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
×