“I wanted a straightener I could use on wet hair, since I’m usually on the go and don’t always have time to dry it. With this Wet 2 Straight Hair straightener, I was able to straighten my hair after it was towel-dried and only had to go over my hair twice for it to be completely dry. Granted, I have semi-thin hair, so it doesn’t take too much to straighten it, but with other straighteners, I would have to go over it about three or four times and couldn’t straighten it when it was wet.”
My stylist has used this on my hair and I loved the way it made my hair look, feel and move. I decided it was time to invest in a salon quality hair dryer and this is the one I chose. It is quiet, fast, and makes my hair smooth. The price was much lower than at ULTA or sephora so I was concerned about it being authentic.It is the real deal! I was able to register this product with GHD website to activate the warranty with no issues. Pleased with my purchase and the performance of this dryer. It's a splurge, but you won't be disappointed. What a difference from a drugstore cheap dryer!
In addition to their exceptional hair straighteners, ghd offers innovations that'll help unleash your creative side. Amp up your beauty arsenal with specialized curling irons, wands, and more—like an amazing hair dryer—that'll give new meaning to playing with your hair! Complete your look by treating those tresses to a brush or comb from the collection.

If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
Flat irons come in a variety of materials, but some of the most popular include ceramic and titanium. JCPenney also carries a few flat irons made with tourmaline, a rare metal that is typically found in salon-quality flat irons. Some brands even have very large plates that can straighten quite a lot of hair in one movement. At JCPenney, you can also find options that come in smaller sizes to focus on styling and textured curling, as well as irons with curved plates. In addition, JCPenney shoppers can find flat irons with digital or analog capabilities. Many of JCPenney's products are manufactured with ionic technology, which helps reduce frizz and adds moisture. Whether you're shopping for a heavy-duty flat iron or a travel iron for a trip, be sure to make the most of your budget by shopping at JCPenney.

EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.

If you travel abroad often, you won't have to worry about ruining your investment, either, because the GHD Gold has universal voltage. It also features a generously long 9-foot cord with 360-degree rotation to prevent tangling. The automatic sleep mode shuts off the straightener if it hasn't been used in 30 minutes, so you'll have peace of mind if you forget to shut it off in your morning rush out the door. If something does go wrong, the GHD Gold comes with a 2-year manufacturer's warranty.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Go ahead, roll your eyes (we did, too, at first), but this iron is no joke. It's not just better than expected; it's so effective that we keep going back to it again and again. It allows you to select the temperature setting based on your hair type (fine, medium, or coarse) and smooths down every last flyaway. And, we're not gonna lie, we love the rose-gold plates as much as we love this iron's hair-softening effects.
There are a few downsides to the BaBylissPro Mini. For those with longer hair, it may take a little more time to straighten than it would with a normal-sized straightener. It also lacks the 360-degree swivel cord and automatic shut-off found in most full-size hair straighteners. However, these downsides can be overlooked when taking the other features into consideration, like its lightweight, compact size and the fact that it can still hold the same temperatures as a full-sized hair straightener.
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.

That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!
The ghd platinum+® styler gives you the perfect finish using ultra-zone with predictive technology that maintains a safer-for-hair heat from root to tip, reducing hair breakage* and increasing shine by 20%**. So now your hair can be stylish and healthy – all in one stroke. Alternatively, select the ghd max styler, which is the perfect straightener for long hair. With its cooler, lighter body and smoother plates it will glide through your hair to give you a salon finish every time.
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