I've owned a Chi flat iron and I love this one much better! It heats up in 10 seconds and I like the dial that lights up on the side with the LED lights . You can see temperature settings easily because it's lighted. The ceramic plates on this iron definitely makes this a "one" pass straightener. It also is cylindrical so it curls your hair as well. I have very thick hair so I use the full 450 degrees.


Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.

When you see the perfect hairstyle, whether it's curly, wavy or straight, you want a professional styling tool that can help you try a little bit of everything. NuMe hair straighteners can do just that with a cascade of features that offers your hair just the right amount of TLC. Take your time when you style these tourmaline ceramic and professional titanium hair straighteners, to reveal your shiniest, healthiest looking mane yet. 
Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.
“This is a badass flat iron. Here’s the skinny: The moment you turn it on, it has a ‘Fragile, Damaged, Healthy’ setting, and it also auto-locks the buttons to keep what temperature you want while doing your hair. It comes with a professional bag for traveling with it. This flat iron is ‘pinky in the air while drinking your tea’ fancy. It is the Ferrari of flat irons, for a girl on a budget wanting a new flat iron. And for my fellow sistas: It works amazingly on African-American hair.”
Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.
This is a great blow dryer compared to a lot of the other pricier products out there! It dries my hair quickly without overheating it & causing damage. I like that it has two heat & power settings as well as the cool shot button. The cord is very long which is a nice feature. The only slight drawback is that it’s a little heavy to hold. Yet, since my hair dries much faster it isn’t a huge problem. I’m very happy with this blow dryer and highly recommend it!
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
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