Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
This black, one-inch flatiron might not look like anything extraordinary, but in this case, looks are deceiving. The Best of Beauty winner does everything a really good flatiron should (straighten — duh — defrizz, soften), plus the curved edges of the plates allow you to create beautiful waves and rounded ends with as little as a bend of the wrist.
Despite these downsides, the HSI Professional comes with plenty of positives, including extras not often found with other hair straighteners. Along with the straightener, you'll receive a carrying case, a heat-resistant glove for easier hair styling, a style guide, and a travel-size argan oil leave-in hair treatment serum to smooth and protect your hair. This is more than most high-end hair straighteners come with, all for a fraction of the price.
When you see the perfect hairstyle, whether it's curly, wavy or straight, you want a professional styling tool that can help you try a little bit of everything. NuMe hair straighteners can do just that with a cascade of features that offers your hair just the right amount of TLC. Take your time when you style these tourmaline ceramic and professional titanium hair straighteners, to reveal your shiniest, healthiest looking mane yet. 
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
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George sees himself as being addicted to great hair! His experience in working backstage at the Aria and Acra music awards, Mercedes fashion Week and over 6 years in the Loreal fashion week; have left him wanting to create unique and memorable styles on each person who walks through the Moda door. We are happy to have him back at Moda after his time working with Natalie Anna Hair, which he feels has developed his knowledge and skills in balayage and styling.
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The more temperature control options you have, the more control you'll have over the heat you'll be applying to your hair. Keep in mind, any type of heat styling can be damaging to your strands, so you want to take care not to use too much high heat, especially if you're styling daily. Flat irons that have lower temperature options that start around 250 degrees Fahrenheit are ideal for those with thin, damage-prone hair. If you do have thick hair, higher heat settings can help straighten those curls. To help prevent damage, you should start with lower heat first, and then only increase as needed. Keep in mind, anything above 400 degrees has the potential to damage your hair. Even those with coarse, curly hair should stay within the 350-400 degree range to be safe.
Say goodbye to flat and frizzy hair with the all new ghd air™ hair drying kit. Containing the award winning ghd air™ professional hairdryer with a salon strength motor for super-fast drying and ionic technology for smoother styling; a ghd air™ diffuser to encourage natural wave and volume; a narrow nozzle for precision styling; two sectioning clips for easier styling; a ghd vented radial brush to create lift and body to your blow-dry and a ghd air™ soft protection cover bag for better storage to keep it all safe. It's everything you need for the ultimate blow-dry.
Most of the hair straighteners we reviewed heat up in under a minute, but the Cloud Nine Original Flat Iron has to be one of the fastest on the market! In as little as 20 seconds, this hair straightener transforms from cool to hot, hot, hot! With this model, there is no need to wait around for your hair straightener to warm up, which means you spend less time getting ready in the morning and more time getting on with your day.

I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
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