If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
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In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]

That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!


Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.

The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.


Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone™ technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.

Nice and quiet compared to my last hair dryer. I really like the soft band that keeps it from sliding on the counter or making a clunk when you set it down. The only thing I don't like about it is the way the diffusers snap on (very difficult to remove them) and the fact that the "cool" button doesn't seem to completely shut off the heating element.

As you discover the beauty of straight styles, you'll want to find the best hair straightener that won't compromise your hair and caters to your hair type. Achieve optimal results through the reliable performance, quality, and design of NuMe professional styling tools. The gentle heating of far infrared technology and negative ion-producing, 100 percent pure, tourmaline ceramic plates reveal the conscious and authentic design of NuMe hair straighteners. 


This flat iron stopped working less than a year after I bought it and ghd will not warranty a replacement one because Planet Beauty or Amazon is not an authorized retailer for their products. Buyer BEWARE....if you purchase from here it will void the manufacturer warranty and you will waste your money just like I did. Planet Beauty was NO help to me in getting my flat iron fixed or replaced!
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