Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

This lightweight styler heats up quickly and has 20 temperature settings for all hair types which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.

The payment free period will start from the date of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch). All financial services products, delivery and installation charges, unless otherwise stated, are excluded from this offer, exclusions will be confirmed at the point of order. The interest is calculated from order date and will be added to your account after the end of the payment free period.


Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.


“This is a badass flat iron. Here’s the skinny: The moment you turn it on, it has a ‘Fragile, Damaged, Healthy’ setting, and it also auto-locks the buttons to keep what temperature you want while doing your hair. It comes with a professional bag for traveling with it. This flat iron is ‘pinky in the air while drinking your tea’ fancy. It is the Ferrari of flat irons, for a girl on a budget wanting a new flat iron. And for my fellow sistas: It works amazingly on African-American hair.”

I've owned a Chi flat iron and I love this one much better! It heats up in 10 seconds and I like the dial that lights up on the side with the LED lights . You can see temperature settings easily because it's lighted. The ceramic plates on this iron definitely makes this a "one" pass straightener. It also is cylindrical so it curls your hair as well. I have very thick hair so I use the full 450 degrees.


Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
Suzie has rejoined the Moda hair team after a short break where she pursued a career in Child care. She is back and more eager than ever to share her talents in cutting and colouring. She particularly enjoys styling; creating vintage styles from the 20s through to the 50s. Suzie was voted apprentice of the year when studying at Tafe, and was a finalist in Loreal’s Style and Shoot competition.
This black, one-inch flatiron might not look like anything extraordinary, but in this case, looks are deceiving. The Best of Beauty winner does everything a really good flatiron should (straighten — duh — defrizz, soften), plus the curved edges of the plates allow you to create beautiful waves and rounded ends with as little as a bend of the wrist.

Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!


EDITOR’S CHOICE: CHI has and always will be a powerhouse brand in the hair straightener industry, and the company’s new G2 Ceramic and Titanium Flat Iron is no exception! Packed with ceramic and titanium technology, this hair straightener was designed to give you silky, shiny styles without snags. We also love its easy-to-read, color-coded temperature settings, so you know the temperatures that you are using at any given time!
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
I have always used cheap drugstore hair dryers. I had very expensive microlink extensions put in before my wedding, and decided I should splurge and get a "good" dryer. I ordered a Rusk SpeedFreak and have regretted it since I ordered it a year ago. It blows so hard my hair ends up in knots (with and without the extensions in). We just bought a fishing camp and I decided this was the perfect excuse to get a new dryer and put the rusk dryer at the camp. I am so glad I ordered this! What a difference! I've used the GHD flat iron for years, and recently purchased the curl wand. My hair dresser recommends GHD, and this dryer is as good as the other things I've used from them. It dries quickly, quietly, and the best part - doesn't blow so hard my hair is in knots. Maybe I'm crazy, but I really think my hair is softer feeling with this dryer compared to my other and my hair doesn't seem to get as frizzy.
Choose from the ghd hair straightener range to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional with our ghd straighteners. The range of ghd hair straighteners will help you to create a multitude of hairstyles, producing shape and movement in each styling session.
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