Those with fine hair can keep the straightener at a lower temperature, while those with thick hair can increase the temperature to ensure they'll walk away with the same smooth results. No matter your hair type, the floating plate design and the curved edges of the plates themselves prevent any snagging or damage so your hair will glide through smoothly.
ghd designs for what you and your hair really need. With high-quality products, ghd create essential hair tools such as hair dryers and curlers, as well as hair styling products that are designed to partner with . Everything ghd releases is grounded in years of research and development. The scientific advancement of patented Tri-Zone Technology can be found in the ghd Platinum range and ghd Curve Curlers.

Naturally that means that If you have a broken pair of GHD's, then this is the website for you. Hopefully you'll find all the info you need to repair them youself, and if you get stuck feel free to contact us via the forum, Twitter, Facebook or email. If you need any spare parts, then check out the shop. If you don't fancy trying to fix them yourself, then we offer a fast and efficient, fixed price service (see the repair service page) or you can sell your broken GHDs and turn them into cash towards a new pair.
Go ahead, roll your eyes (we did, too, at first), but this iron is no joke. It's not just better than expected; it's so effective that we keep going back to it again and again. It allows you to select the temperature setting based on your hair type (fine, medium, or coarse) and smooths down every last flyaway. And, we're not gonna lie, we love the rose-gold plates as much as we love this iron's hair-softening effects.
Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
Coming in at a close second, the CHI G2 Ceramic and Titanium Flat Iron is our second editor’s choice as the best hair straightener on the market today – featuring fool-proof and color-coded temperatures for easy straightening or who just wants to protect their luscious locks. We also love the digital display that is featured on the CHI G2 model along with its combination ceramic and titanium design for optimal shine!

If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
Flat irons come in a variety of materials, but some of the most popular include ceramic and titanium. JCPenney also carries a few flat irons made with tourmaline, a rare metal that is typically found in salon-quality flat irons. Some brands even have very large plates that can straighten quite a lot of hair in one movement. At JCPenney, you can also find options that come in smaller sizes to focus on styling and textured curling, as well as irons with curved plates. In addition, JCPenney shoppers can find flat irons with digital or analog capabilities. Many of JCPenney's products are manufactured with ionic technology, which helps reduce frizz and adds moisture. Whether you're shopping for a heavy-duty flat iron or a travel iron for a trip, be sure to make the most of your budget by shopping at JCPenney.
Achieve stunning curls: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray. This will help give hold when creating each curl. Place a fine section of hair between the plates of your ghd Classic Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees; continue to turn the styler by another 90 degrees as you glide from root to end. For an intense curl, pull the styler very slowly away from the head in a continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with your fingers.
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