* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.

When putting your hair under the intense heat of a flat iron or hair straightener, you’ll probably find that breakage and damage are that much more common. And that’s why we absolutely love the LumaBella Keratin Duel Touch Hair Straightener! Packed with all sort of high-tech features and gizmos, LumaBella’s hair straightener achieves salon-worthy results without the harsh damage of most styling devices for a natural, healthy shine with each use!


If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
Just want to clarify some things I read in the reviews. I purchased this from Amazon.com as the seller, not a 3rd party seller for just over $100, almost $100 cheaper than Sephora and Ulta. The hair dryer was 100% authentic with a hologram code, and I was able to register it without problem on the GHD website in case anything happens and it breaks within the 12 month warranty. Amazon only has a 30 day return policy, so be sure you register your hair dryer. I bought this to replace a different brand hair dryer that broke and I had not registered it. The other company could not do anything for me since I did not have proof of purchase anymore. This hair dryer is awesome. It’s sleek and dries my hair fast, and I love the cold shot button that helps set my blow out. Solid product that I hope will last for several years.

Many hair straighteners feature a visual interface to alert you when the device is getting a bit too hot for comfort or when it has surpassed the ideal temperature for your hair. With the T3 Micro Single Pass Flat Iron, you can expect the same visual cues with the bonus of sound alerts as well! That’s right; this flat iron will actually tell you when it reaches its ideal temperature or when it is about to shut off automatically after one hour. Now that’s some hot tech!
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
Utilizing an advanced Tourmaline Ceramic system, this mini straightener produces infrared heat and negative ions to eliminate frizz, static and flyaways while sealing in moisture for glamorous, mirror-like shine. Featuring smooth floating plates and a fast heat up time, the styling tool leaves hair feeling sleek, soft and glossy with a professional looking finish.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
Unleash your hair's potential. Thicker, denser hair and stimulated hair growth. Helps stimulates hair growth thanks to the Glucoboost™ molecule which acts as an energy boost to the root of the hair. Specific formulation for colour treated thinning hair. Leaves hair feeling soft and looking beautiful. Reveal up to +1700 more hairs in 3 months* For thicker, denser hair Read More
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!
If you're looking for style versatility, NuMe hair straighteners are designed to do it all and allow for some creativity too. Each authentically crafted NuMe hair straightener offers only the highest quality materials, including 100 percent pure tourmaline ceramic, stone ceramic, and titanium plates. With beveled edges and floating plate design, you'll never snag your locks or be confined to one style. Create fashionable curls, crimped looks, relaxed beach waves and so much more. Unlock the possibilities with your NuMe hair straightener. 

For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]

“This is a badass flat iron. Here’s the skinny: The moment you turn it on, it has a ‘Fragile, Damaged, Healthy’ setting, and it also auto-locks the buttons to keep what temperature you want while doing your hair. It comes with a professional bag for traveling with it. This flat iron is ‘pinky in the air while drinking your tea’ fancy. It is the Ferrari of flat irons, for a girl on a budget wanting a new flat iron. And for my fellow sistas: It works amazingly on African-American hair.”

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Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)


ghd stands for good hair day, and that's exactly what you're signing up for with our fabulous collection of ghd products. Launched in 2001, ghd's reputation as one of the best and most reliable names in hair styling is entirely deserved, with their ceramic straighteners providing amazing results for all kinds of hair types. Designed to heat up quickly, take care of your hair and even look great on your dressing table, you can't go wrong with ghd. Between their iconic straighteners, equally brilliant hairdryers and extensive range of brushes and styling products, it's never been easier to look like you've just stepped out of a celebrity salon.
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