In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue. The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006. It was sold eleven months later to Montagu Private Equity for £160 million. Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.
The plates of the HSI Professional are made of solid ceramic that is infused with tourmaline. The combination allows for consistent temperature and gives hair a smooth finish. The wide range of heat settings, starting at 140 degrees Fahrenheit and going up to 450 degrees Fahrenheit, gives you more control over styling and makes this an ideal straightener for multiple hair types.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.