Go ahead, roll your eyes (we did, too, at first), but this iron is no joke. It's not just better than expected; it's so effective that we keep going back to it again and again. It allows you to select the temperature setting based on your hair type (fine, medium, or coarse) and smooths down every last flyaway. And, we're not gonna lie, we love the rose-gold plates as much as we love this iron's hair-softening effects.
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
Seemingly small details like cord length can make all the difference in the effectiveness of a beauty tool. A longer cord length is desirable here, giving you more freedom and versatility depending on the power outlet situation in your home or your hotel if you're traveling. A cord with 360 swivel capabilities is also a plus. You'll be moving your hair straightener all around your head as you style, and a rotating cord will keep it from getting tangled.
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.
The secret to ghd's straightening success lies in those ceramic plates, which are rounded to let savvy users create curls and waves as well as the classically sleek poker-straight look. The plates smooth your hair as they straighten, calming frizz and leaving you with gorgeously glossy locks. The safety-conscious sleep mode means that they'll switch themselves off after 30 minutes, and since they're available in a wide range of colours including pink, purple, black and blue, you can even choose a style that matches your bedroom. All of ghd's straighteners and stylers come with cords at least 2.7m long, giving you the flexibility to position them within easy reach of a full-length mirror.

“I’ve owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”
You're on your way to work with your perfectly styled hair, ready for that big client meeting…and suddenly you're not sure if you remembered to turn off your hair straightener. Cue the mind spiral where you imagine being responsible for your entire apartment building burned to the ground. We admit. it may be a bit dramatic, but it's definitely not a good feeling to start the day with.
Coming in at a close second, the CHI G2 Ceramic and Titanium Flat Iron is our second editor’s choice as the best hair straightener on the market today – featuring fool-proof and color-coded temperatures for easy straightening or who just wants to protect their luscious locks. We also love the digital display that is featured on the CHI G2 model along with its combination ceramic and titanium design for optimal shine!
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!
EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
When you are looking for hair straighteners, flat irons are a popular option. Titanium, silver, porcelain and ceramic flat irons offer different degrees of heat and protection for your hair. You can choose how long and wide you want the plates, and whether you want a normal size or mini flat iron for shorter hair or travel. In a big hurry to get out the door? No problem. Choose an instant heat and recovery straightener to speed up your hairstyling routine. Walgreens.com carries popular flat iron brands like Conair and CHI.
It contains tri-zone® technology, which works quickly and effectively to straighten, curl and style without compromising the health of your hair. The technology uses three sensors in each plate to ensure the optimum temperature for styling hair is consistently maintained across the entire plate from root to tip, reducing breakage and improving shine.

Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.

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