Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone™ technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
The floating plates are contoured with smooth edges, so you won't have to worry about your hair snagging as you're styling. If you have thicker hair, you may want to consider the 2-inch plate option, which will cover more surface area and help you style your hair more quickly. However, if you'd rather have the versatility of being able to curl and flip your hair as well as straighten it, we'd recommend the classic 1-inch plate.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.

Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!

You're on your way to work with your perfectly styled hair, ready for that big client meeting…and suddenly you're not sure if you remembered to turn off your hair straightener. Cue the mind spiral where you imagine being responsible for your entire apartment building burned to the ground. We admit. it may be a bit dramatic, but it's definitely not a good feeling to start the day with.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.
Thankfully, we’ve learned a lot about hair care and preserving your hair’s natural integrity while styling. However, this wasn’t always the case. If you ever had a perm done in the 80’s or teased your hair to holy heaven in the 90’s, chances are pretty good that your hair has endured a bit of damage. The same can be said if you color your hair on a regular basis or recently went from your natural brunette color to a bright platinum blonde. No matter how the damage was caused, there are certain features you will want to shop for when selecting the ideal hair straightener for your course hair type:
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Unlike the plain Jane ceramic plates of most hair straighteners, the tourmaline-infused ceramic plates in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron are designed to keep your hair healthy during styling. Specifically, the tourmaline helps to more evenly distribute the heat during use which, in turn, creates a higher number of negative ions for shinier and healthier looking hair with each use. This reduces the static electricity created, meaning you get a sleeker, smoother style.
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
Many hair straighteners feature a visual interface to alert you when the device is getting a bit too hot for comfort or when it has surpassed the ideal temperature for your hair. With the T3 Micro Single Pass Flat Iron, you can expect the same visual cues with the bonus of sound alerts as well! That’s right; this flat iron will actually tell you when it reaches its ideal temperature or when it is about to shut off automatically after one hour. Now that’s some hot tech!
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.
“I’ve owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”

While the BaByliss Pro Nano Titanium Straightening Iron is a great option for a beginner or someone on the go, we like to think of the Solano Sleek Heat 450 Professional Flat Iron as the no-nonsense, professional-grade alternative for anyone with short or medium length hair. This Solano professional hair straightener isn’t just for stylists or beauty bloggers though: the fast heat time and maximum heat temperatures make it an ideal choice for any aspiring stylist-to-be or anyone with stubborn shorter styles.

In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.
ghd has dominated the hair market since its launch in 2001. ghd was founded by a top hairstylist in the UK who wanted to retire from the salon but not from the hair industry. Creating products that could be used by both professional hairstylists and the everyday consumer, ghd soon released its cult-classic flat irons, which are still one of the company’s most popular products.
Located in the parkland suburb of Concord, in Sydney’s Inner-West, Moda Hair salon is home to a creative team of expert hairdressers who pride ourselves on a tailored approach to hairdressing. We understand the individual needs of each and every one of our clients, and the long-standing support we receive from the local Concord community is testament to this.
If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
In addition to their exceptional hair straighteners, ghd offers innovations that'll help unleash your creative side. Amp up your beauty arsenal with specialized curling irons, wands, and more—like an amazing hair dryer—that'll give new meaning to playing with your hair! Complete your look by treating those tresses to a brush or comb from the collection.
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