Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
I picked the option where it was "sold and shipped by Amazon.com LLC". I had ordered it for my wife and I received this just a few minutes back. She tried registering it on the ghd website. The "Date code" and "Hologram code" are required for registration (required for manufacturer warranty) and this did not have the Hologram at all - the spot where the hologram goes was empty. Also, the sticker on the dryer says "data code" instead of "Date code". My wife has other GHD products which have a "Date code" (not data code) and a hologram sticker with hologram code.
I bought this straightener for my daughter after the $200 straightener she had finally died after 4 years of use. I wasn't sure about it because the price was so reasonable. She came to me after straightening her hair with the Furiden and said she absolutely loved it. It made her hair super soft and you couldn't see any hair damage that she has. This is an excellent straightener and it is inexpensive.
The ghd heat protection spray is a must-have if you blow-dry and straighten your hair on a regular basis. The light formula protects your hair against damage without weighing it down - and it smells amazing, too. Get a professional-standard blow dry with a ghd hairdryer, using the innovative cool shot button to set your hairstyle and lock in volume. Finally, the chic carry case and heat resistant mat let you take your straighteners with you wherever you go, for good hair days every day.

ghd stands for good hair day, and that's exactly what you're signing up for with our fabulous collection of ghd products. Launched in 2001, ghd's reputation as one of the best and most reliable names in hair styling is entirely deserved, with their ceramic straighteners providing amazing results for all kinds of hair types. Designed to heat up quickly, take care of your hair and even look great on your dressing table, you can't go wrong with ghd. Between their iconic straighteners, equally brilliant hairdryers and extensive range of brushes and styling products, it's never been easier to look like you've just stepped out of a celebrity salon.

Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!


Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.


BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
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