In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
Tina's extensive experience and professional expertise has been recognised year after year by the judges of L’Oreal Professionnel Colour Trophy, which she cites as one of Australia's toughest and most prestigious hairdressing competitions. Tina has also completed her Colour Degree with Loreal Professional in 2016. This is the highest level of education that Loreal has.
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While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
The BaByliss Pro Nano Titanium Straightening Iron really is the Baskin Robins of hair straighteners, making it the perfect choice for anyone that wants to straighten their hair quickly. Whether you have naturally short hair and opt for extensions on occasion or you just chopped off your do’ into a new pixie cut, you will have a hard time not finding the perfect heat setting for your hair so many choices!
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
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