“I wanted a straightener I could use on wet hair, since I’m usually on the go and don’t always have time to dry it. With this Wet 2 Straight Hair straightener, I was able to straighten my hair after it was towel-dried and only had to go over my hair twice for it to be completely dry. Granted, I have semi-thin hair, so it doesn’t take too much to straighten it, but with other straighteners, I would have to go over it about three or four times and couldn’t straighten it when it was wet.”
Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001. The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor. The brand quickly took off organically, and the company did not even begin advertising until two years after its launch. By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
Achieve straight, sleek locks: Mist hair with ghd heat protect spray and place a fine section of dry hair between the plates of your ghd Classic Styler. Ensure that the styler is as close to the root as possible before closing the plates. Then gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.