Most reviewers on Ulta love the GHD Gold, praising how quickly it heats up, how it makes their hair feel, and how long this tool has lasted them. Some reviewers did feel that it was too expensive and didn't like the lack of control they had over the temperature setting. While those with very fine hair may find the 365-degree setting too hot, the lack of different settings, in this case, is to help prevent hair damage. The price is steeper than some, but it's also a straightener that's built to last, which helps justify the price.

Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!

Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”


A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
EDITOR’S CHOICE: As the only hair straightener we reviewed featuring Keratin-infused ceramic plates, the LumaBella Keratin Duel Touch Hair Straightener is our top choice for the healthy, shiny hair you’ve always dreamed wanted! With a unique, floating plate design and smart heat sensor, this hair straightener is ideal for a variety of hair types and reduces breakage and splitting by up to 50%.
“I’ve owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”

Smooth, silky hair that shines is possible with no appointment necessary – modern flat irons designed for home use let you style hair like a pro. Straighten, smooth, curl, wave, spiral, flip and bend hair with hair styling tools that give you the power. Express yourself and create new styles or maintain your hair as you wish; hair straighteners with ceramic plates reduce stress on hair and protect hair’s natural luster because they prevent hot spots and naturally emit ions that eliminate static and reduce frizz. Take control of your hair today.


FHI’s rounded edge allows you to easily curl or add waves without much effort. It’s almost as small as a travel flat iron, and I love that it straightens even the poofiest sections with just a single pass. But don’t just take my word for it, listen to Beyoncé (via InStyle): “I’m crazy about it! I can’t live without my flatiron! It takes me about an hour to do my hair, and the only time I don’t is when I’m on vacation.”
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
EDITOR’S CHOICE: CHI has and always will be a powerhouse brand in the hair straightener industry, and the company’s new G2 Ceramic and Titanium Flat Iron is no exception! Packed with ceramic and titanium technology, this hair straightener was designed to give you silky, shiny styles without snags. We also love its easy-to-read, color-coded temperature settings, so you know the temperatures that you are using at any given time!
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
Smooth, silky hair that shines is possible with no appointment necessary – modern flat irons designed for home use let you style hair like a pro. Straighten, smooth, curl, wave, spiral, flip and bend hair with hair styling tools that give you the power. Express yourself and create new styles or maintain your hair as you wish; hair straighteners with ceramic plates reduce stress on hair and protect hair’s natural luster because they prevent hot spots and naturally emit ions that eliminate static and reduce frizz. Take control of your hair today.
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.
As an added bonus, titanium has also been found to resist rust, so your hair straightener will keep its out-of-the-box look for years to come. This is particularly important when you are making a long-term investment by purchasing a high-end or professional hair straightener. After all, you wouldn’t want your car or bathtub to start rusting after just a couple of uses and the beauty tools you use for your flowing hair should be no different!
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest do’ you’ve ever seen!
Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.

Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”
Choose from the ghd hair straightener range to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional with our ghd straighteners. The range of ghd hair straighteners will help you to create a multitude of hairstyles, producing shape and movement in each styling session.
×