While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity. The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity. In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.
The ghd platinum+® styler gives you the perfect finish using ultra-zone with predictive technology that maintains a safer-for-hair heat from root to tip, reducing hair breakage* and increasing shine by 20%**. So now your hair can be stylish and healthy – all in one stroke. Alternatively, select the ghd max styler, which is the perfect straightener for long hair. With its cooler, lighter body and smoother plates it will glide through your hair to give you a salon finish every time.