Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
Anyone with naturally curly knows that the trick to keeping your curls looking their finest is all about moisture. Whether you’re hoping to sport a straightened style for an evening or two, or just to polish your existing curls, a great hair straightener can help you get the look you’ve always wanted without causing permanent damage to your precious curls! When shopping for the perfect hair straightener for your curly hair, you’ll want to keep the following in mind:
The team at Moda Hair are committed to delivering sophisticated service and superior style with genuine warmth and professionalism. Moda Hair salon in Concord is a member of the Australian Hairdressing Council, surpassing the standards set out by the governing industry body and maintaining an advanced professional standard of business, training and client service.To ensure a premium level of service we partner with the following product leaders in the hairdressing industry:
The floating plates are contoured with smooth edges, so you won't have to worry about your hair snagging as you're styling. If you have thicker hair, you may want to consider the 2-inch plate option, which will cover more surface area and help you style your hair more quickly. However, if you'd rather have the versatility of being able to curl and flip your hair as well as straighten it, we'd recommend the classic 1-inch plate.
Aside from ionic and infrared technologies the Bio Ionic Onepass Straightening Iron has something that is entirely new to me: silicon covered plates. They get the hair more in order when you’re straightening, save you a lot of time and reduce the amount of heat that you need. This one is great for African American hair, but I already selected the xtava Pro Satin for that because it’s more affordable.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone™ technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
Given its tiny stature, it is no surprise that the BaByliss Pro Nano Titanium Straightening Iron is ideal for users with short or medium hair lengths. Unlike the more industrial models we reviewed that are designed for longer or thicker hair, this BaByliss hair straightener is small and light enough to polish off a short bob or shoulder-length style in no time.
If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
If you're looking for style versatility, NuMe hair straighteners are designed to do it all and allow for some creativity too. Each authentically crafted NuMe hair straightener offers only the highest quality materials, including 100 percent pure tourmaline ceramic, stone ceramic, and titanium plates. With beveled edges and floating plate design, you'll never snag your locks or be confined to one style. Create fashionable curls, crimped looks, relaxed beach waves and so much more. Unlock the possibilities with your NuMe hair straightener. 
I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
FHI’s rounded edge allows you to easily curl or add waves without much effort. It’s almost as small as a travel flat iron, and I love that it straightens even the poofiest sections with just a single pass. But don’t just take my word for it, listen to Beyoncé (via InStyle): “I’m crazy about it! I can’t live without my flatiron! It takes me about an hour to do my hair, and the only time I don’t is when I’m on vacation.”

If you want to achieve sleek, pin-straight hair, a high-quality hair straightener should be in your beauty arsenal. A hair straightener, also known as a flat iron, smooths the follicle of your hair between two heated plates. Some hair straighteners can even do double duty, creating loose waves and curls without the frizz. So how to choose the best hair straightener for you, and get those shampoo commercial-worthy locks? There are several things to consider to make sure you'll get the best style result, but the most important is hair type.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
“This is a badass flat iron. Here’s the skinny: The moment you turn it on, it has a ‘Fragile, Damaged, Healthy’ setting, and it also auto-locks the buttons to keep what temperature you want while doing your hair. It comes with a professional bag for traveling with it. This flat iron is ‘pinky in the air while drinking your tea’ fancy. It is the Ferrari of flat irons, for a girl on a budget wanting a new flat iron. And for my fellow sistas: It works amazingly on African-American hair.”

If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.


When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream do’!
The GHD brand is a favorite among celebrity hair stylists because of its reliability and shiny, frizz-free results. Just because you aren't setting foot on the red carpet anytime soon doesn't mean that you can't have celebrity quality hair. The GHD Gold professional makes it possible for you to achieve shiny and frizz free results at home, so you can feel red carpet ready even if you're just grabbing coffee with friends.
These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.

We have more than 70 service lines, offering you the opportunity to contribute to challenging and interesting projects, both locally and throughout the GHD network. Our people work in cohesive teams, with open communication and leaders who take an interest in the development of their people. Our company is built on the values of Teamwork, Respect and Integrity - we're committed to being a great place to work.
If you’ve changed your mind about keeping your purchase, please return it in its original condition with proof of purchase and we’ll exchange or refund it. Unless faulty, this should be within 35 days of receiving your order. By original condition, we’d expect this to mean that you’ve kept packaging and labels, and that the item is undamaged and unused.
We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.
“I bought the HSI titanium tourmaline ionic flat iron and I was so impressed with it. It glides so smoothly down the hair without any tugs! The digital display screen lets me adjust the temperature without any problems, it heats up fast, and I love that it comes with a pretty purple pouch, glove, and argan-oil serum. I also own the digital HSI ceramic ionic flat iron from 2013, and it’s still going strong, but I do like the titanium iron better, and I see myself using for it for years to come. It leaves my hair shiny and soft!”

Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
My stylist has used this on my hair and I loved the way it made my hair look, feel and move. I decided it was time to invest in a salon quality hair dryer and this is the one I chose. It is quiet, fast, and makes my hair smooth. The price was much lower than at ULTA or sephora so I was concerned about it being authentic.It is the real deal! I was able to register this product with GHD website to activate the warranty with no issues. Pleased with my purchase and the performance of this dryer. It's a splurge, but you won't be disappointed. What a difference from a drugstore cheap dryer!

GHD’s “styler” is permanently set to 365 degrees Fahrenheit, which the company says is the highest temperature hair can tolerate before it becomes damaged. As a person who went from a dark brunette to blonde highlights, I can vouch for its straightening power on processed hair. And though I don’t typically think of “comfort” as a flat iron necessity, the springy hinge that connects the two plates really did make it easier to clamp and glide the tool down my hair with minimal effort.
The payment free period will start from the date of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch). All financial services products, delivery and installation charges, unless otherwise stated, are excluded from this offer, exclusions will be confirmed at the point of order. The interest is calculated from order date and will be added to your account after the end of the payment free period.
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