Seemingly small details like cord length can make all the difference in the effectiveness of a beauty tool. A longer cord length is desirable here, giving you more freedom and versatility depending on the power outlet situation in your home or your hotel if you're traveling. A cord with 360 swivel capabilities is also a plus. You'll be moving your hair straightener all around your head as you style, and a rotating cord will keep it from getting tangled.
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom. ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide. The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.