The GHD brand is a favorite among celebrity hair stylists because of its reliability and shiny, frizz-free results. Just because you aren't setting foot on the red carpet anytime soon doesn't mean that you can't have celebrity quality hair. The GHD Gold professional makes it possible for you to achieve shiny and frizz free results at home, so you can feel red carpet ready even if you're just grabbing coffee with friends.
Titanium is a lightweight metal that heats up very quickly and can hold high heat at a consistent temperature. This material is ideal for those who have thick, curly, or natural hair that can be more difficult to straighten. Since it's lighter than ceramic, it also makes for a lighter hair straightener overall, which means less arm strain as you're taming your mane. As someone who has very thick hair, I can attest — Any feature that can make styling easier and faster is a plus.
It contains tri-zone® technology, which works quickly and effectively to straighten, curl and style without compromising the health of your hair. The technology uses three sensors in each plate to ensure the optimum temperature for styling hair is consistently maintained across the entire plate from root to tip, reducing breakage and improving shine.
A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!

The ghd heat protection spray is a must-have if you blow-dry and straighten your hair on a regular basis. The light formula protects your hair against damage without weighing it down - and it smells amazing, too. Get a professional-standard blow dry with a ghd hairdryer, using the innovative cool shot button to set your hairstyle and lock in volume. Finally, the chic carry case and heat resistant mat let you take your straighteners with you wherever you go, for good hair days every day.
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
Unleash your hair's potential. Thicker, denser hair and stimulated hair growth. Helps stimulates hair growth thanks to the Glucoboost™ molecule which acts as an energy boost to the root of the hair. Specific formulation for colour treated thinning hair. Leaves hair feeling soft and looking beautiful. Reveal up to +1700 more hairs in 3 months* For thicker, denser hair Read More
The question is, does it live up to all the hype? There are more than 30,000 reviews on Amazon, 70% of these reviews give a 5-star rating, and 14% give a 4-star rating. According to the numbers, the HSI Professional truly is a high-quality product that is well-deserving of the attention it's been given. Buyers love how quickly the HSI Professional heats up, what it does for their hair, and how easy it is to use— even on short hair.
Established in 1928 and privately owned by our people, GHD operates across five continents – Asia, Australia, Europe, North and South America – and the Pacific region. We employ more than 8500 people in 200+ offices to deliver projects with high standards of safety, quality and ethics across the entire asset value chain. Driven by a client-service led culture, we connect the knowledge, skill and experience of our people with innovative practices, technical capabilities and robust systems to create lasting community benefits.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 475° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!

When you feel like it’s time for straight, shiny locks, we’ve got your back. Our flat irons are so well-designed and powerful they can straighten even the curliest of hair. Our selection of hair straighteners also come in a variety of sizes, colors and shapes, and some even include thermal bags or travel containers so the flat iron is protected. Many of our irons also include a warranty to guarantee that the electronic components are functional for years to come. Depending on how long or short your hair is, or the type of styles you seek, you will need to select a style that best suits your styling needs. For instance, a 1.5-inch iron works best on medium to long hair, while 1-inch irons are typically made for shorter hair.
If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.
The question is, does it live up to all the hype? There are more than 30,000 reviews on Amazon, 70% of these reviews give a 5-star rating, and 14% give a 4-star rating. According to the numbers, the HSI Professional truly is a high-quality product that is well-deserving of the attention it's been given. Buyers love how quickly the HSI Professional heats up, what it does for their hair, and how easy it is to use— even on short hair.
Utilizing an advanced Tourmaline Ceramic system, this mini straightener produces infrared heat and negative ions to eliminate frizz, static and flyaways while sealing in moisture for glamorous, mirror-like shine. Featuring smooth floating plates and a fast heat up time, the styling tool leaves hair feeling sleek, soft and glossy with a professional looking finish.
I've owned a Conair, Chi, and I-Tech straighter before, but this one is FABULOUS! A lot of research was done before I made the decision to purchase this one, and I feel like it paid off; my previous straightener was 4 years old, so it was about time. I received this new one today before I got home for my lunch break, so I had to go ahead and bust it in ;) There really is no tugging at all on your hair - so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair, like it adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. I am a Caucasian, but my hair has always been coarse, wavy, dry and thick! This iron worked beautifully on my hair. 10/10 would recommend! If it doesn't work the same after a few months, I'll be sure to update my review. As of today, I'm very happy! :)
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
For those with thick hair, the idea of "quick styling" often feels like an impossible dream. It's usually easier to use the "throw it up and go" technique to get out the door in time. However, straight, sleek hair doesn't have to be a luxury reserved for those with fine hair, especially when you have a styling tool designed to tackle even the thickest, curliest hair like the Xtava Pro.
ghd has dominated the hair market since its launch in 2001. ghd was founded by a top hairstylist in the UK who wanted to retire from the salon but not from the hair industry. Creating products that could be used by both professional hairstylists and the everyday consumer, ghd soon released its cult-classic flat irons, which are still one of the company’s most popular products.
Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels, here, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
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