Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
The plate material you choose can also make a big difference on your style results. Ceramic, titanium, and tourmaline are the most common terms you'll come across. Ceramic plates hold heat well and provide even heat distribution, preventing any hot spots on the plates can cause damage. Ceramic is especially effective for fine hair that can be especially vulnerable to heat damage. While many hair straighteners have ceramic coated plates, plates made entirely from this material are more effective, as this coating can wear off over time. Tourmaline is a gemstone, but when crushed and used to coat the plates of a hair straightener, it has properties and results similar to ceramic plates.
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.
The GHD brand is a favorite among celebrity hair stylists because of its reliability and shiny, frizz-free results. Just because you aren't setting foot on the red carpet anytime soon doesn't mean that you can't have celebrity quality hair. The GHD Gold professional makes it possible for you to achieve shiny and frizz free results at home, so you can feel red carpet ready even if you're just grabbing coffee with friends.
ghd has dominated the hair market since its launch in 2001. ghd was founded by a top hairstylist in the UK who wanted to retire from the salon but not from the hair industry. Creating products that could be used by both professional hairstylists and the everyday consumer, ghd soon released its cult-classic flat irons, which are still one of the company’s most popular products.
The payment free period will start from the date of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch). All financial services products, delivery and installation charges, unless otherwise stated, are excluded from this offer, exclusions will be confirmed at the point of order. The interest is calculated from order date and will be added to your account after the end of the payment free period.

If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!


Many hair straighteners feature a visual interface to alert you when the device is getting a bit too hot for comfort or when it has surpassed the ideal temperature for your hair. With the T3 Micro Single Pass Flat Iron, you can expect the same visual cues with the bonus of sound alerts as well! That’s right; this flat iron will actually tell you when it reaches its ideal temperature or when it is about to shut off automatically after one hour. Now that’s some hot tech!
While temperature control is typically a good thing to have in a hair straightener, it can also result in hair damage if you're keeping the temperature too high. The GHD Gold eliminates the chance of any user error, operating at an even 365 degrees Fahrenheit. This is the optimal temperature for most hair types, getting you smooth results without damaging your hair. The gold coated ceramic plates heat up quickly and maintain an even temperature, eliminating the chance for any hair damaging hot spots as well.
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.

The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.
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