Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001. The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor. The brand quickly took off organically, and the company did not even begin advertising until two years after its launch. By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.
A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.
Unlike infrared saunas or even other hair straighteners on the market today that emit a blast of infrared heat, this Solano hair straightener was designed to slowly warm your hair similarly to how the sun warms your skin over time when you are exposed to its rays. The result is evenly distributed heat for superior hold without the shock of putting your hair under intense temperatures all at once!
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same celebrity hairstylist whose blow-dryer launch nearly broke the Internet,this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
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These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.