Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001. The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor. The brand quickly took off organically, and the company did not even begin advertising until two years after its launch. By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.
Those with fine hair can keep the straightener at a lower temperature, while those with thick hair can increase the temperature to ensure they'll walk away with the same smooth results. No matter your hair type, the floating plate design and the curved edges of the plates themselves prevent any snagging or damage so your hair will glide through smoothly.
I have always used cheap drugstore hair dryers. I had very expensive microlink extensions put in before my wedding, and decided I should splurge and get a "good" dryer. I ordered a Rusk SpeedFreak and have regretted it since I ordered it a year ago. It blows so hard my hair ends up in knots (with and without the extensions in). We just bought a fishing camp and I decided this was the perfect excuse to get a new dryer and put the rusk dryer at the camp. I am so glad I ordered this! What a difference! I've used the GHD flat iron for years, and recently purchased the curl wand. My hair dresser recommends GHD, and this dryer is as good as the other things I've used from them. It dries quickly, quietly, and the best part - doesn't blow so hard my hair is in knots. Maybe I'm crazy, but I really think my hair is softer feeling with this dryer compared to my other and my hair doesn't seem to get as frizzy.
Achieve straight, sleek locks: Mist hair with ghd heat protect spray and place a fine section of dry hair between the plates of your ghd Classic Styler. Ensure that the styler is as close to the root as possible before closing the plates. Then gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.